What: Saks Fifth Avenue and the Stonewall Inn Gives Back Initiative (SIGBI) are partnering to give back to the LGBTQ+ community in honor of the 50th Anniversary of the Stonewall Inn Uprising and 2019 WorldPride. The 360-degree partnership includes:
- Dedicated multi-vendor capsule collection of unisex product
- 30% of net proceeds from the capsule collection at select Saks Fifth Avenue stores will be donated to SIGBI with a minimum $100,000 donation
- Dedicated window installations and in-store displays
- Social media campaign
- Online editorial features highlighting the history of the Stonewall Inn Uprising
- Timing: Launching May 15, 2019 and running through the end of June 2019
Campaign Components:
Merchandise
– Description: Dedicated multi-vendor capsule collection of unisex ready-to-wear, accessories, shoes and beauty
– Participating Designers: Alice + Olivia, Balmain, Christian Louboutin, Cinq à Sept, GHD, Jonathan Simkhai, Judith Leiber, Loeffler Randall, Monrow, Orlebar Brown, Prabal Gurung, Proenza Schouler, Saks Fifth Avenue Private Label, Stella McCartney, 360 Cashmere
– Donation: 30% of net proceeds from the capsule collection at select Saks Fifth Avenue stores will be donated to SIGBI with a minimum $100,000 donation
– Pricing: Products range from $15 (Saks Fifth Avenue Private Label Pins) to $5,495 (Judith Leiber Rainbow Christopher Cat Purse)
– Timing: Product will be available online and in-store beginning May 15, 2019
– Book with Exclusive Hardcover Art: PRIDE: Photographs After Stonewall by Fred W. McDarrah (100% of net proceeds will be donated to SIGBI)
Participants
Alyson Cambridge, Amanda Lepore, Ames Beckerman, Celia Au, Christopher Makos, Daniel Franzese, Dewayne Perkins, Dionne Warwick, Emanuel Xavier, Hennessy Carolina, Honey Davenport, Isaac Cole Powell, Jonathan Fernandez, Kate Bornstein, Kurt Kelly, Lea DeLaria, Leyna Bloom, Li Jun Li, Michael Musto, Michael Urie, Miz Cracker, Nico Tortorella, Stacy Lentz, Stephanie Gayle, Telly Leung, Tree Sequoia and HBC’s Out & About Group
Window Installations
– Description: Featuring images from the uprising included in PRIDE: – Photographs After Stonewall – Photo © Estate of Fred W. McDarrah. From “PRIDE: Photographs After Stonewall” (OR Books)
– New York: Center 6 windows on 5th Avenue (June 19, 2019 – July 3, 2019)
Miami, Beverly Hills & San Francisco: Side windows (June 19, 2019 – July 22, 2019)
Social Media
– Campaign Hashtag: #wherepridebegan
– Description: Telling the story of where pride began, the history of the Stonewall Inn Uprising, and why it is important to remember 50 years later.
