I AM Vodka Launches The Price Of Being Me Campaign
With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urge people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag.
Meet Sabel Gonzales:
Sometimes, the simple, straightforward act of being who you are comes at a price. A price that’s steeper than having to defend that cherished collection of Vanilla Ice CDs or your ongoing love affair with Sex & the City. As #thepriceofbeingme video featuring Filipino transgender model, Sabel Gonzales, makes abundantly clear, some people pay a graver price than most for staying true to themselves.
When I AM Vodka first heard the story of Sabel’s intense transition that saw her alienated from friends and family members they were deeply touched and moved by her courage and strength. To the Copenhagen-based company, people like Sabel represent the true and courageous mavericks of our time, which why they felt it was necessary to share her deeply moving journey of transition and sacrifice.
Join the Movement: Follow and Use #thepriceofbeingme Hashtag
(instagramfeed of hashtagged images)
I AM Vodka now ask you to show the world the price you’re paying to become the person you want to be, and help inspire people around the world to do the same. Upload photos to Instagram that showcase your price and use the hashtag #thepriceofbeingme. Take the time to follow other people’s stories and share your own, unique viewpoint.
The overall message of #thepriceofbeingme is love, tolerance and understanding; and by helping the beautiful and resilient Sabel Gonzales tell her universally relevant story, the Copenhagen-based company hope that others will feel inspired to tell theirs.
The ambitious goal is to inspire and motivate change. I am Vodka believe that the only way for us to change as a culture is to show the world that they’re willing to pay the price that comes with it. Willing to sacrifice what they are for what they’re looking to become.
No Gimmicks.
To some, this may sound a bit rich coming from a vodka brand. But considering the world we live in – a world in which hate crimes are on the rise and intolerance is getting increasingly rampant – it’s the company’s belief that messages of tolerance and understanding need to be shouted from every rooftop time and time again. In other words, the brand has given them platform and a means to tell a story. I AM Vodka are
now using that platform to convey a progressive call to arms. A message that resonates with the experimental duality, which is an integral part of the brand.
I AM Vodka
I AM Vodka is a different breed of Vodka. We’re not like the others. We are a brand for the wicked, the weird, the mavericks and crazies. We’re a premium vodka in every sense of the word – we don’t compromise. We’re setting out to change the game.
For more information on the campaign, please contact Marie Brøbech at marie@butter- butter.com. For more information SLAY go to: http://www.slaymodels.com
