Pretti Bitches

Gay Rapper PrettiBoiRoq is celebrating his birthday today with the release of his scandalous new single and music video, “Bad Bitch Alert (featuring Chanel Jole)”. Its message is simple: “Bad Bitch is a mindset,” the birthday boi explains. “Everyone has the energy inside of them.”

“For the longest time, I was uncomfortable living in my skin,” PrettiBoiRoq admits.  “Even in songs when I was rapping about feeling sexy and unapologetic, there was always this underlying insecurity that came through. I’ve evolved a lot in the last few years and it reflects in the new music.”

“Bad Bitch Alert” is an anthem of self-love. “I want the song to be blasting it from the speaker while kids are in the bathroom getting ready for the club or in the car on their way to work. I hope it instantly boosts their egos and reminds them that they got this. Whatever obstacles block their way, they will overcome because they, too, are bad bitches.”

The song is PrettiBoiRoq’s first official new single since his 2018 sophomore album, Haus of Ken. “That record is and will always be my baby,” he continues, “but I have spent the last few years exploring sounds and working on new creative processes.”

The “Bad Bitch Alert” music video is an empowering visual that was produced, filmed and edited by Nicholas Eastman. It stars PrettiBoiRoq and Chanel Jole in a cotton candy coated Barbie and Ken playhouse and both show lots of skin in the music video. “I have learned to love my body and I am not afraid to show it off, ” PrettiBoiRoq says. “My style and fashion choices are riskier and risqué-er than ever before and pink has become my trademark color. Every Ken doll needs a little pink.”

PrettiBoiRoq grew up in a tiny town in North Carolina. After his mother succumbed to addiction, his parents divorced and he was raised by his religious dad and step mother.

He recalls being picked on a lot for the clothes that he wore and for being gay. “I moved out of the house as soon as I turned 18 because I was desperate to leave my hometown behind.”

He moved to Los Angeles where he started working on rhymes.  “Hip hop resonates with people who have faced adversity and with everything I have struggled through with my mom and weight and living in poverty, the aggressive nature of the music allows me to express myself.”

“My hope is that kids listening realize that they don’t have to live by gender standards. Gender doesn’t matter. Nor does race or sexuality. Love yourself for the bad bitch that you are.”

PrettiBoiRoq’s “Bad Bitch Alert (featuring Chanel Jole)” is available now. Visit https://www.prettiboiroq.com. Follow PrettiBoiRoq on Facebook, Instagram and Twitter @ prettiboiroq