M.O. Underwear
After speaking with On Mekahel, an Israeli designer and model, I wasn’t sure if I wanted to buy his underwear or write a book about him and his ex-boyfriend. I absolutely loved him and his entire attitude.
Having modeled all kinds and brands of underwear all over the world, Mekahel decided that he could do it better, so he and his ex-boyfriend opened up M.O. Underwear. Now they are becoming more and more successful every day, with the prospect looming of a television series built around the making of underwear and delving into the dramatic lives of him and his ex-lover.
What makes your underwear different than other underwear?
Basically I started the branch a year ago. I did it with my ex-boyfriend when he broke up with me. I wanted to create something different, because I was a model for underwear for so many brands, in Israel, New York and in Europe. I just thought I could do it better. I wanted to make a brand for guys, like Victoria’s Secret is for girls—like regular underwear, but something different. So we just made something for guys and girls, but basically the color and material for the girls is the same as the guys. It’s basically all together.
How do you fit underwear for men? I mean, obviously being a size queen, I know that men are a lot of different sizes?
I designed everything, and every style I design I try on myself or on my friends, on everybody: on my family, on my brothers, on everyone. This specific thing I’m working on with my ex-boyfriend, because we’re working together, we make sure it’s very comfortable. We want to make sure that everything is perfect.
What kind of success are you hoping for? Where and how do you intend to market your product?
At the moment we show online, and in a month or two we are going to open a flagship store in New York. From there we are going to have a cosmetic line also. We will make creams and body sprays and things like that. It will be for guys and girls. It’s going to be cool. We’ve been in so many magazines like “Vogue” and “Nylon,” so we just hope to continue that. In New York we have shirtless bartenders wearing my underwear and things like that. We are working with a production company, and hopefully we are going to get a TV series. All of our customers and people working with us will be there. We will show everything from start to finish, how it’s manufactured, and our personal life as well, with my ex-boyfriend after we broke up.
So, wait a minute, your partner in this endeavor is your ex-boyfriend?
Because I’m a nice person.
Is he cute at least?
We started the company two months before he decided to break up with me. I didn’t know if I wanted to do it by myself, because I liked the idea of us doing it together, so I decided to just to be his friend. We weren’t good personally together, but we are good as business partners. So it’s cool. There’s a lot of drama all the time. I already met someone new.
Wait, this is a reality show.
Yes, exactly.
Conceived in the Summer of 2015, M.O. Underwear is the expression of a determined once underwear model who has curated a new level of underwear. As an underwear model based in New York, his goal was to create a line of underwear that would surpass any brand for which he modeled in the past.
Through learning about the different components of what it truly takes to produce an underwear collection, and mixing that with his own creative designs, M.O. was born. As this vision came into fruition, a team was developed, and through their collaborative efforts, three separate collections materialized. Each collection is a perfect mix of blended comfort with fashion.
Designed in New York and produced entirely in Los Angeles, M.O. Underwear seeks to inject both the male and female markets with a dose of excitement. Our expertly sourced fabrics along with fresh and youthful designs have resulted in products that aim to please both men and women.
Forget what you think you know about underwear; our M.O. is to change all of that. Underwear is the most personal part of your outfit. even if it isn’t always seen. Our M.O. is to make you feel great about the most intimate parts of your body, giving you that extra confidence to venture out and leave your own personal stamp on the world! That’s our M.O. … what’s yours?
M.O. Basic Collection features high-quality Modal blended with Spandex for the perfect fit. Men’s trunks and briefs both feature specialty cuts and the M.O. logo along the waistband. The bra has removable straps, allowing you to customize the look and feel of your bra. Hooks discreetly tuck into the inside of the cup, resulting in a sexy and clean look.
M.O. Spring 16 Collection is a fresh, young and exciting collection designed for women and men alike. Every product is made of high-quality black fabric and is accented by a floral print on both the cup of the bra and the waistband of the bottoms. Here at M.O., we believe flowers are everything. The bra features removable straps and also a removable push-up pad, allowing you to customize your look for every occasion. Hooks discreetly tuck into the inside of the cup, resulting in a sexy and clean look.
M.O. Luxury Collection is made for men and women who want the most luxurious underwear possible. Our black silky fabric is comfortable and sexy to the touch. It features red piping, which serves as a perfect contrast against the black fabric. a Gold M.O. logo is sewn into each bra and bottom. The bra features removable straps and also a removable push-up pad, allowing you to customize your look for every occasion. Hooks discreetly tuck into the inside of the cup, resulting in a sexy and clean look.
