ARE YOU READY TO GET LUCKY? THE GREATEST PARTY IN THE WORLD IS COMING TO THE GREATEST PRIDE IN THE WORLD. WE PARTY RETURNS TO NEW YORK CITY ON SATURDAY, JUNE 28. JOIN THOUSANDS OF THE HOTTEST MEN FROM AROUND THE WORLD AT THE LEGENDARY HAMMERSTEIN BALLROOM.
Launched in Madrid in 2009, WE Party has quickly become one of the most popular party brands of all time, touring the world with elaborate productions, it was founded on the simple principle that every party should be about the people who attend it – in other words, WE are the Party!
We stopped Masterbeat’s Brett Henrichsento talk about how they will be upping the ante at this year’s Pride.
We’re excited to hear that WE Party is returning to NYC.
This party has been years in the making. After our incredible debut at the Hammerstein last fall with “WE Airlines,” we’re excited to return to WE’s exclusive home at Hammerstein for the biggest weekend of the year in NYC – Pride.
At the last event, you literally transformed the Hammerstein into a giant airport. What do you have in store for us this time?
This year our theme is “Casino,” so we’ll be turning the Hammerstein into NYC’s greatest casino – complete with roulette, slots, craps and typical Vegas entertainment…
and what casino isn’t complete without the best club in the world? We’re bringing in millions of dollars of production with six points of line array sound, hundreds of lights and LED installations, full-color lasers and more.
How do the Hammerstein and WE Party go together?
What makes WE Party and Hammerstein so special is that this is an event you are only going to get once a year. That makes it something rare and special, and justifies the expense and production that goes into the party. You can’t produce a party of this scale very often – we want people to look forward to it knowing it’s not going to be back again for another year. Now that Roseland has closed, Hammerstein is the only “bigroom” left in the city that can house over 3,000 partiers and be a true mega-event.
Some readers will remember the last Pride event at Hammerstein was Victor Calderone’s landmark Caligula Pride event from 2001.
I was at that event and remember the magic of it! It’s gone down in history as one of the all-time best Pride events in NYC, and now we plan to break that record. We’re already well on our way to a complete sellout.
Why have you brought WE Party to the USA in such a big way? It’s now at the biggest events in the country, from Winter Party to Gay Disney and LA and San Francisco Pride as well.
I was growing tired of going to events with the same formula – a club, a DJ or two or 30, a B-list performer, and then what? I found that WE Party shared my dream of getting more out of a party. We try to produce an experience. I think of it like going to an amusement park or a concert – you’re getting some bang for your buck with décor and themes that extend past the music and advertisement and are carried all the way through from when you walk in the door to when you limp out.
Can we count on some entertainment like the guys featured on our cover?
Most definitely! They will both be there to show you how a Casino works [wink] along with all of the original production and performers from Spain. We want you to see things you don’t see every week in NYC.
Tell us about our DJs and entertainment?
Two of the circuit’s hottest international stars are going to provide the music for the night. Micky Friedmann and Isaac Escalante will be sharing the turntables in a night of driving and progressive house music. There will also be an epic Vegas-style show with some of the hottest dancers from Broadway and Spain joining together for a little mystery jackpot on stage.
How do WE Party and Pride go together?
WE Party and “Pride” in general have a long history together. WE Party Madrid Pride is one of the biggest Pride festivals in the world. WE joined forces with Heritage of Pride, the producers of NYC Pride, to donate a portion of our proceeds to benefit this great organization. As the only official Saturdaynight event of NYC Pride, you can be comfortable knowing you are supporting the people that support our community.
IT’S TIME TO PLACE YOUR BETS AND TAKE ON THE ODDS AT THE BIGGEST EVENT OF NYC PRIDE.
GET YOUR TICKETS IN NYC AT UNIVERSAL GEAR
