This Week’s #ChangeTheGame Examines the State of Hooking Up
Twenty five years ago, the pop singer LaTour first declared “People Are Still Having Sex”. According to a new poll out by Jack’d, they still are.
68% of men surveyed by Jack’d reported that they use the app to hook-up. 51% said they used the app in hopes of finding a long-term relationship. Even less (23%) said they used it as a way to simply connect with other guys.
So why are those who seek sex on apps judged so harshly in the community? It’s what Jack’d, in its eight-week #ChangeTheGame initiative, is asking members to reflect on this week.
“Sex is natural and many guys really enjoy it, so why is there so much app-shaming?” wonders Russell Horsey, Marketing and Social Media Specialist at Jack’d.
Jack’d is asking the community to visit http://www.jackdapp.com/changethegame/sex-is-natural-why-are-those-who-seek-it-judged/ or its social pages, and share the criticism that they have received for hooking up for sex with men through apps. They’re also asking those who judge to explain why they believe they’re compelled to do so. The hope is that by opening the topic to discussion, it might break the stigma associated with hooking up for sex on apps. “Jack’d is all about sexual positivity and a live and let live attitude,” Horsey says.
The #ChangeTheGame initiative is aimed at challenging preconceived notions of what it means to be gay today. Each week, the campaign focuses on a new topic of special relevance to the community of guys that use Jack’d. Topics include the dangers of labels in the community, measuring self esteem, and the importance of activism.
