Crowd jams streets to get a view of the WorldPride Parade as it passes by the CentroCentro building


More than a million people flooded Madrid amid tight security in late June and early July for WorldPride 2017, which for the first time combined WorldPride and EuroPride, with Madrid Pride going along for the ride, effectively making it a Pride trifecta. The festivities lasted 10 days, ending Sunday, July 2, with the passing of the baton to New York City, which will host WorldPride 2019 during the 50th anniversary of Stonewall. The closing ceremony also included a memorial tribute to gay flag creator Gilbert Baker, who died in March.

Parade float in background as it passes by the Centro Centro building

Baker was also honored for creating the rainbow symbol that is universally adopted in countries around the world as a symbol for LGBT rights and unity. Baker would undoubtedly be proud to see his flag on virtually every street in Madrid and the rainbow colors of his flag on the city’s landmarks and fountains.

Amnesty International organization contingent at World Pride

The WorldPride parade began on Saturday, July 1, at 5 p.m. and didn’t conclude until after midnight. Organizers had expected as many as three million people to attend at least some of the 10-day celebration. Two TV stations broadcast the entire parade live. Local media reported that 1.5 million people turned out to watch or participate in Saturday’s parade.

Group from Maspalomas, Gran Canaria, poses for photos along parade route

Tourists from all over the world attended the celebration. The chance to capitalize on LGBT travel was not lost on tourism officials, who hoped Pride would encourage more tourists to regularly return to Madrid and other parts of Spain. Madrid more than lives up to its claim as being one of the world’s most gay-welcoming cities.

Contingent with American flags, some with American flags on one side and the flags from other countries, including Ireland, on the other side.

“This is not just a gay-friendly city; we are a gay city, and we are very proud of that,” said Miguel Sanz, the openly gay director of Madrid’s tourism bureau. Sanz spoke last week before a press conference with LGBT journalists from the U.S., Canada, Latin America, Australia and other parts of Europe. He presented a promotional video showing male and female same-sex couples enjoying the city.

Female couple on pedestrian traffic signal
Male couple shown walking hand in hand on pedestrian traffic signal, one of 72 intersections with walk/don’t walk signs depicting same sex couples in the city

The tourism chief also reiterated the city’s slogan: “Whoever you love, Madrid loves you.” The press briefing was held in the tourism office in the historic Plaza Mayor, which was adorned with that slogan on a banner in English and Spanish. The plaza is celebrating its 400th birthday this year.

Jose Manuel Marin Boil manning the New York City booth at the WorldPride Park
Puerta de Sol during the Mr. Gay Pride contest last Friday, June 30

Sanz noted that Madrid’s gay friendliness extended even to the city’s traffic signals. Madrid has installed pedestrian walk/don’t walk signs that depict same-sex couples walking hand-in-hand at 72 intersections around the city. Those signs went up in advance of Pride in early June, and the city plans to keep them up.

Group from New York City posing for photos at a World Pride reception

A 2013 Pew Research study backs Spain’s claim to gay-friendliness. It scored the highest among 39 countries surveyed on whether homosexuality should be accepted by society. The survey found 88% acceptance of gays in Spain. That is contrasted by the U.S., with 60% gay acceptance, and at the bottom of the survey were Jordan, Egypt, Indonesia and Ghana, who all tied for last place at 3%.

On display in an LGBTM-focused exhibit at the Centro Centro building shows mugshots, fingerprints of a man arrested for being gay in 1958
An electroshock machine designed to “cure” homosexuality , now on display at Madrid’s landmark Centro Centro building.

Spain experienced one of the most dramatic changes in LGBT tolerance in the years following the death of the country’s longtime dictator, Francisco Franco, in 1975. Franco’s regime routinely imprisoned gays. Spain’s first gay pride march was held in Barcelona in 1977 and a year later in Madrid, but homosexuality wasn’t legalized until 1979. Spain eventually more than made up for lost time when it became the third country in the world to legalize gay marriage in 2005.

Madrid’s historic Plaza Mayor, celebrating its 400th birthday this year, is also celebrating Pride with the city’s slogan, “Whoever you love, Madrid Loves you.”

In time for WorldPride, the city’s landmark CentroCentro Palacio de Cibeles building includes a floor dedicated to the country’s LGBT history. Exhibits include photos of some of the early marches, as well as mug shots of people arrested for being gay, and even a shock-therapy machine designed to “cure” people of homosexuality.

Many of WorldPride’s events were held in Madrid’s gay neighborhood, Chueca, which evolved along with Spain’s acceptance. In the late 1970s, it was a downtrodden area best known as the place in the city to buy drugs. Gay entrepreneurs took advantage of the cheap real estate there opening the first gay businesses in 1980. Others soon followed, and today it is one of the city’s most attractive neighborhoods. Chueca is also a favorite spot for tourists because of its wealth of restaurants and shops just north of the city’s old historic center.

New York City Firefighters and paramedics representing the city during World Pride 2017

WorldPride’s nine venues were spread out throughout the city. Three were in and around the Chueca gayborhood. Some of Madrid’s famed landmarks served as backdrops for the eclectic entertainment presented throughout the 10-day celebration. The WorldPride Park took over the park along the Madrid River, near the historic Spanish royal castle. The city’s most tourist-popular square, Puerta del Sol, was another focal point for Pride entertainment. Chueca’s picturesque Pelayo Street was the scene of a Madrid Pride tradition. On Thursday, June 29, crowds lined two blocks of the narrow street for a famed high-heels race.

American entertainers included Ultra Nate, known for her LGBT anthem “Free,” and the Weather Girls, who of course delighted the crowd with “It’s Raining Men.” Austrian Eurovision gender-bender star Conchita Wurst was another crowd favorite.

But WorldPride was not all entertainment. It included a three-day international human rights summit that brought together more than 200 activists, politicians and leaders in the fields of education and culture. It is the first time that a Spanish-speaking country hosted WorldPride, and the summit put a focus on LGBT rights in Latin America and its close continental neighbor, Africa. A separate conference was held over the same three days at the University Autonoma de Madrid to focus on HIV in the LGBT community, with panelists who discussed treatment and prevention strategies.

Organizers said they expected WorldPride would generate about 110 million euros of economic activity in Madrid during a traditionally slow time for tourism in the city. But Madrid also returned much of that money in security and cleanup costs.

The fountain in front of the landmark Centro Centro building in Madrid last weekend

Madrid brought in extra police and sealed off the streets around entertainment venues as well as the parade on Saturday. Patrol cars were set up in the roads around the Pride celebrations to prevent vehicles from being used by terrorists, as has been seen most recently in Paris and London. Participants were searched before entering venues. Glass bottles or anything that could be used as a weapon were not permitted inside. Just two days before WorldPride began, Spanish authorities arrested three men suspected of jihadist terrorist activity.

WorldPride ended at midnight on Sunday evening, July 2, with a ceremony with New York City officials, who were officially given the reins of WorldPride. The city was chosen in large part because 2019 will mark 50 years since the city’s Stonewall riots, which symbolized a turning point for many in the gay rights movement.