Spain’s ES Collection makes most American athletic fashion look like your granddaddy’s black stretch socks. The ES fallwinter 2014 line continues the brand’s dominance with gear and accessories that are dripping with sweat and packed to the brim with sensuality. Nir Zilberman, Head of Sales for ES Collection USA, discusses the collection of sporty perfection and why American fans of the brand will be very merry this ho liday season.
How did ES become such a popular brand?
ES Collection is playful, yet it’s serious when it comes to innovative design.
What was missing in men’s underwear before ES came along?
The design feature that no other label has been able to match is the brief’s frontal pouch. It’s like the Wonderbra for women. It holds its shape and accentuates the man perfectly. Also, ES Collection uses the finest fabrics.
ES ad campaigns have been described as “highly sexual.” How far is too far?
I don’t see our campaigns as sexual. They’re sensual.
How does ES define “sensuality”?
Less is more, and clothing must fit perfectly and comfortably.
The U.S. is the only place where the speedo has been taboo for so long. Is that changing?
It certainly is. American guys are growing more and more confident with their bodies. Even with boxer-style trunks, the hems are coming up because it just looks better.
What is new at ES for the holiday?
This holiday, the brand has grown to be more of a lifestyle brand with belts, jeans, jackets, shoes and accessories. Men’s cologne will also be coming in time for the holiday!
What are your suggestions for guys who want to look good in their underwear?
Wear what fits. We make silhouettes for all different bodies. Guys have to recognize what looks good on them based on their body type. Generally speaking, guys under 5’7” look best in bikini briefs. It gives them a few inches on their legs, making them appear taller. Guys over 5’9 can wear any style of briefs.
The entire Winter 2014 ES Collection is available exclusively at ESCollectionUSA.com.
Give a gift, Get A Gift
With every purchase over $150 this holiday, ES is offering free shipping and a free waterproof smart phone protector, valued at $49! Enter “Get Out Magazine” in comments section to receive your free gift while supplies last. They’re great for the beach, pool, skiing and dance club. Free giveaway on the USA website only, ESCollectionUSA.com.